Protein is more than just a buzzword—it’s the fuel that powers your body, builds muscle, and keeps you full longer. And while the wellness world might be raving about plant-based everything, there’s one thing science (and your taste buds) agree on: meat still delivers some of the most complete, efficient, and delicious sources of protein available.

This May, Jakarta is getting a taste of just how good real beef can be—thanks to a month-long event that brings Australia’s finest cuts straight to your local Ranch Market.

Welcome to the NSW Beef Escapade: Taste the Excellence, Taste the Journey
From April 30 to May 31, 2025, Meat & Livestock Australia (MLA), in collaboration with the state of New South Wales and Qantas Airways, is serving up a culinary experience called the NSW Beef Escapade—and it's not your average supermarket promotion.

Hosted across 18 Ranch Market outlets, this event invites you to experience premium Australian beef brands like Manning Valley Naturally and Omugi Beef, both of which are known for their top-tier quality, sustainable farming, and award-winning flavor.

What Makes This Beef So Special?
Manning Valley Naturally is raised in open pastures, free from antibiotics and hormones, and has earned more than 27 awards for its clean, grassfed taste. It's beef that feels as good as it tastes.

Omugi Beef takes things further with a unique barley-based diet that creates a rich, tender, and juicy flavor profile. Originally designed for the Japanese market, it’s now a favorite worldwide—thanks to its balanced marbling and superior texture.

Cooking Demos, Free Samples, and Weekly Events
The Escapade isn’t just about buying premium beef—it’s about learning how to make it shine in your own kitchen. Celebrity chef Yuda Bustara is kicking off the launch event at Ranch Market Lotte Shopping Avenue with live cooking demos featuring creative takes like rib eye with cheddar sauce and sirloin with gulai padang butter.

Every weekend in May, pro chefs will be serving up inspiration with more live demos, and select Ranch Market stores (Kemang, Pesanggrahan, Pondok Indah) will have sampling stations where you can try the beef before you buy.

Spend Smart, Fly Far: Win a Trip to Sydney
Here's where things get even better. Spend a minimum of Rp 300,000 on selected NSW products, and you'll get a chance to win a return trip to Sydney for two, with three lucky couples heading off on an all-expenses-paid food and travel adventure, thanks to Qantas Airways.

Meat, But Make It Meaningful
This isn’t just about indulgence. Ranch Market, known for its premium, Halal-certified meat and strict animal welfare standards, ensures every product on offer is held to high ethical and quality standards. From dry-aged to grain-fed to wagyu, there’s a cut—and a story—for every taste.

In a world of diet trends and food fads, this event is a reminder that meat still matters, especially when it’s sourced responsibly, produced sustainably, and enjoyed consciously.

Whether you’re leveling up your nutrition, building your strength, or just chasing next-level flavor, the NSW Beef Escapade is your invitation to taste the best, live better, and maybe even fly further.

Find it at Ranch Market stores across Jakarta through May 2025.