A$AP Rocky and Rihanna Spark Excitement with Pharrell's Louis Vuitton Collection in New Music Video


The legendary Pharrell Williams' Louis Vuitton line has garnered yet another significant celebrity endorsement, this time from none other than A$AP Rocky. The rapper recently dropped a new single entitled "RIOT (Rowdy Pipe'n)," accompanied by a music video that prominently features pieces from Pharrell's creations for the renowned French luxury fashion house.

The music video, directed by A$AP Rocky himself and his creative agency, AWGE, showcases the rapper donning various items from Pharrell's collection, including the eye-catching pixelated camo pants. The collaboration between the two artists hardly comes as a surprise, given that Pharrell also produced the track, fusing his musical and fashion talents seamlessly.

"RIOT (Rowdy Pipe'n)" marks A$AP Rocky's first solo release of the year 2023 and serves as the lead single from his highly anticipated fourth studio album titled "Don't Be Dumb," slated for a later release this year. In a recent performance, A$AP Rocky treated the audience to three new songs, believed to be part of the upcoming album. One of the tracks, tentatively named "Taylor Swift," has already caused a stir on social media, according to Billboard.

Interestingly, A$AP Rocky's partner, the iconic Rihanna, has also been seen modeling Louis Vuitton designs by Pharrell in a new Beats commercial. The ad, titled "Iconic Sound," showcases A$AP Rocky's directorial skills as he makes his brand commercial directing debut. During the commercial, Rihanna, who is expecting their second child together, makes an off-camera appearance while A$AP Rocky can be seen jamming out to the tunes of "RIOT."

The Beats Studio Pro headphones accompany A$AP Rocky as he embarks on a comical mission to fetch diapers for their home. The spot humorously portrays him navigating through paparazzi while rushing to an AWGE Bodega to fulfill his task. The commercial has generated much excitement, especially among RiRi's fans, who are eagerly awaiting new music from the celebrated singer.

A$AP Rocky, in a recent interview with Complex, hinted at the possibility of more collaborations with Rihanna, expressing admiration for her creativity. "I’m always down to collab with my partner," he stated, adding, "She’s a phenomenal creative. Yeah, there’s a lot of things we’re going to collaborate on, from products for children, there’s a lot of things to look forward to."

With both A$AP Rocky and Rihanna's projects making waves in the worlds of music and fashion, fans can anticipate more groundbreaking creations from this dynamic duo. As Pharrell's Louis Vuitton collection continues to shine with A-list celebrity endorsements, it reaffirms the designer's status as a true icon in the fashion industry

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