What does it take to go from building a brand in your living room to standing shoulder-to-shoulder with Hailey Bieber, Pharrell Williams, and Kim Kardashian? For Linda Anggrea, the answer is resilience, vision, and the courage to prove that Southeast Asia belongs at the very center of global fashion.

The Business of Fashion (BoF) has just named Linda, CEO of Buttonscarves and Modinity Group, to its ultra-prestigious BoF 500 Class of 2025—a definitive index of the people shaping the global fashion landscape. This isn’t just another “list.” For insiders, being part of the BoF 500 means you’ve officially broken into the world’s highest circle of influence in style, creativity, and innovation.

And Linda isn’t just on the list—she’s making history. As one of the few Southeast Asian leaders recognized this year, her achievement sends a powerful message: fashion’s future isn’t just Paris, Milan, or New York. It’s Jakarta, Manila, Bangkok, and beyond.

“This milestone is deeply personal, but it is also bigger than me. It proves that Southeast Asian fashion is not only being seen, but truly recognized and celebrated,” Linda said in Paris at the BoF gathering that brought together the industry’s biggest icons.

The exclusive event honored game-changers like Veronica Leoni (Calvin Klein), Michael Rider (Celine), and actress-singer Cynthia Erivo—but all eyes were on Linda, whose meteoric rise from Southeast Asia has set a new precedent for the region’s designers and entrepreneurs.

From starting Buttonscarves in 2015 to now leading Modinity Group’s multi-brand empire with 100+ stores, global campaigns, and millions of loyal customers, Linda’s journey is the definition of a modern hustle story. Today, her recognition at BoF 500 proves that Southeast Asian fashion isn’t just trending—it’s here to stay.

For young dreamers chasing global impact, Linda’s story isn’t just inspiring—it’s a reminder: the next big name in fashion could come from anywhere. Even your living room.