RADISSON HOTEL GROUP AND LA VIE HOTELS AND RESORTS SIGN MASTER COLLABORATION AGREEMENT
Radisson Hotel Group to add over 30 La Vie Hotels & Resorts properties to portfolio for the next decade.
Radisson Hotel Group and La Vie Hotels & Resorts have signed a Master Collaboration Agreement that will add over 30 hotels to the Radisson portfolio across Asia Pacific over the next ten years.
This agreement will enable La Vie to develop, manage, and operate properties under five industry-leading brands: Radisson Blu, Radisson RED, Radisson, Park Inn by Radisson, and Country Inn & Suites by Radisson.
The partnership will drive the expansion of Radisson's portfolio in key growth markets, including Australia, New Zealand, Vietnam, Thailand, Singapore, Cambodia, Myanmar, Malaysia, Indonesia, Sri Lanka, Maldives, Bangladesh, Fiji, and Vanuatu.
Radisson's Executive Vice President and Global Chief Development Officer, Elie Younes, commented on the partnership.
"We’ve enjoyed a strong partnership with La Vie Hotels & Resorts with successful property conversions in Sri Lanka to date. This latest news marks the next step on our journey together and the expansion of our partnership across key regional markets. Radisson Hotel Group is known for delivering the highest standards of hospitality, and the expansion of our portfolio will enable more guests to enjoy all that our brands have to offer," stated Younes in their press release on May 3, 2023.
The collaboration builds upon Radisson Hotel Group and La Vie’s existing relationship, which started in 2022 through the successful rebranding and conversion of three hotels in Sri Lanka. These hotels under the Radisson Blu and Radisson brands are located in the prime tourist destinations of Galle, Colombo, and Kandy, managed and operated by La Vie Hotels & Resorts.
La Vie Hotels and Resorts CEO, Jerry Xu, expressed his pride in the partnership, saying "to now be extending our partnership and signing a Master Collaboration Agreement is a nod of confidence to our amazing team, and we look forward to building on our successes together in the years to come.”
The agreement is just one example of how Radisson Hotel Group is creating flexible and innovative business models to meet the needs of owners and developers through partnerships with leading third-party management operators.
With the growth of the Group’s portfolio across the region, a centralized franchising service will soon be extended into Australasia, enabling independent and small-scale hotel companies to harness the power of Radisson Hotel Group’s global network.
Providing numerous and flexible benefits to seasoned owners to independently operate their hotel, the centralized franchising services model will enable owners to leverage the support, brand recognition, and global distribution of Radisson Hotel Group through proprietary systems and business intelligence tools. In addition to the Group’s standard franchising services, additional resources will be made available for owners, which include revenue management, 24-hour reservations support, as well as advisory support that will enhance revenue and reduce operating costs.
Andre de Jong, Area Senior Vice President for South East Asia & Pacific, said that “the centralized franchising service model will create opportunities for owners in the region to maximize efficiencies by streamlining operations. We are pleased to be able to offer our owners a dynamic range of offerings and business models that suit their unique needs, further strengthening our collaboration and driving success and revenue.”
The Club of Revenue Management by Radisson Hotel Group (The Club) will be expanded into the region, enabling hotels to revolutionize their revenue management with a cost-effective, cutting-edge system for maximum efficiency and rate optimization. The Club offers successful models for owners and partners to deliver results and uncover new business opportunities in every revenue stream.
With the signing of pioneering agreements with trusted partners like La Vie Hotels & Resorts, Radisson Hotel Group aims to support its strategy to grow exponentially in Asia Pacific over the next decade.#THE S MEDIA #Media Milenial #Radisson Hotel Group #La Vie Hotels & Resorts #Master Collaboration Agreement #Australia #Elie Younes #Jerry Xu #Andre de Jong