What if shopping felt less like a chore and more like stepping into a lush, tropical dream? That’s exactly what Buttonscarves is serving this August with its annual summer activation, Tropical Paradise Takeover, happening from August 4 to 31 at Urban Forest Cipete, Jakarta.

This year’s takeover isn’t just about showcasing products—it’s about creating an entire universe where fashion, nature, and community meet. Inspired by tropical forests, the activation brings immersive decor, vibrant photo spots, and curated experiences that make you want to stay long after you’ve shopped.

The Forestis Series: A First Look
At the heart of the event is the exclusive debut of the Forestis Series, Buttonscarves’ latest collection. Think scarves, prayer robes, and twillies—all styled in Mocha, a colorway that you won’t find online or in any other store. It’s a true only-here drop, available solely at the Cipete pop-up.

Beyond Fashion: A Full Experience
Tropical Paradise Takeover is designed to be more than just a launch—it’s an experience. Visitors can explore:

• Activity Area at The Plaza – interactive and fun community-driven sessions
• Pop-Up Store with a fresh concept – where the Forestis Series shines
• Kinetic Photo Spot – a visual playground perfect for Instagram-worthy shots

And when you need to refuel? Step into Semasa Dulu restaurant, serving dishes that complement the chill, tropical atmosphere.

A Community-Centered Celebration
For Buttonscarves, it’s about connection as much as it is about fashion. Creative Director Linda Anggrea shared that the event is meant to go beyond beautiful displays. “We want our community to take home more than just a product, but also a story,” she explained. With activities, dining, and design blending seamlessly, visitors are encouraged to create genuine memories—whether it’s a day out with friends, a casual family trip, or a solo style exploration.

Open to All
Best of all, the event is free and open daily from 10 AM to 10 PM throughout August. It’s not just a pop-up—it’s a month-long tropical escape in the middle of Jakarta, waiting for anyone who wants a fresh dose of style and inspiration.

Buttonscarves’ Bigger Picture
With 50+ stores across Asia and a growing international presence through its #ButtonscarvesGoesGlobal campaign, Buttonscarves isn’t slowing down. Tropical Paradise Takeover is another statement of how the brand blends innovation, culture, and community—proving once again why it’s one of Indonesia’s leading lifestyle names.