In a bold new move, Bali's bustling capital city Denpasar just unveiled a game-changing marine tourism campaign—and it's not just about soaking up sunsets and snapping Instagram-worthy photos. It’s about turning the tide for ocean conservation and turning Denpasar into Bali’s next big travel hotspot.

Announced in style aboard a stunning traditional Phinisi cruise ship in Benoa Harbour, the initiative merges the city’s rich coastal legacy with the urgent call for sustainable travel. The goal? To attract millions of new tourists in 2025 without wrecking what makes Bali magical in the first place.

Why Should You Care?
If you've ever dreamed of sailing into a tropical sunset or sipping mocktails on a heritage ship while learning about real marine conservation—this is your moment. But more than that, this campaign could shape the future of travel across the island. It’s not just another tourism plan—it’s a cultural call to action.

“We’re not only promoting marine tourism,” said Ni Luh Putu Riyastiti, Head of the Denpasar Tourism Office. “We’re promoting responsibility—preserving the ocean, empowering coastal communities, and regenerating ecosystems.”

What’s the Big Picture?
Denpasar is no longer just a gateway to Bali’s beaches—it’s becoming the destination. With the success of 2024's tourism numbers already under their belt, the city is aiming even higher: 2.1 million tourists in 2025. To make it happen, officials are going full throttle on creative content, cultural events, and community-driven tourism that’s both sustainable and exciting.

And the timing? Couldn’t be better.

The famous Bali Arts Festival—an explosion of dance, music, and color—is just around the corner. For a full month from mid-June to mid-July, Denpasar becomes the island’s cultural epicenter, making now the perfect moment to explore both land and sea.

The Future of Bali Travel Starts Here
From sunset cruises and artisan events to eco-driven adventures, Denpasar’s marine tourism campaign is Bali’s blueprint for how to do tourism right—keeping it authentic, enriching, and environmentally responsible.

So if you’re looking for more than just another beach holiday, Denpasar might just be your next favorite destination.

Ready to ride the wave?
Because Bali’s capital is calling—and this time, it’s all about purpose, culture, and the sea.