The Singaporean-themed rooms feature murals painted by local Indonesian artists, Melissa Sunjaya, Tutu, Irskiy, Tuyuloveme, and Sicovecas.


Close and affordable, Singapore was one of the most popular holiday destinations for Indonesians before the pandemic. Many of us have been longing to revisit our favorite attractions and explore many new ones launched recently.

Part of the "SingapoReimagine" initiative that comes along with enhanced safety measures for greater peace of mind which will become the new standard for tourist travel to Singapore, Singapore Tourism Board (STB) and ARTOTELGroup recently announced their latest collaboration to present five exclusive and one-of-a-kind Singapore-themed hotel rooms at ARTOTEL Jakarta-Thamrin.

"STB's collaboration with ARTOTELGroup, one of Indonesia's leading boutique hotel and lifestyle groups, hopes to meet the anticipation of Indonesians eager to visit Singapore," said Mohamed Firhan Abdul Salam, Area Director of STB Indonesia (Jakarta).

"While planning for their next trip to Singapore through the Vaccinated Travel Lane (VTL), Indonesians can now enjoy offerings and exclusive deals to reimagine travel to Singapore through a local staycation experience that introduces the sights, foods, arts and culture of Singapore to them."

The selected theme aims to entrench Singapore as an exciting travel destination and encourage the guests to reimagine travel to Singapore soon. The five exclusive Singapore-themed hotel rooms, available from 28 January 2022, are designed according to five different passion tribes that reflect the diverse experiences in Singapore. These tribes are foodies, collectors, explorers, socializers, and culture shapers.

"We are very excited to be collaborating with STB in providing a Singapore experience that Indonesians miss. This initiative is in line with the concept of 'Different Experience', which is always prepared by ARTOTELGroup," Erastus Radjimin, Founder & CEO of ARTOTELGroup, said.

"We hope that this program can attract the interest of the Indonesian people and revive the Indonesian tourism industry in a pandemic situation, as well as improve bilateral relations between the two countries, Indonesia and Singapore."

View this post on Instagram

A post shared by ARTOTEL Thamrin - Jakarta (@artotelthamrin)

More features in the rooms
The rooms feature murals painted by local Indonesian artists, Melissa Sunjaya, Tutu, Irskiy, Tuyuloveme, and Sicovecas. Guests staying in a Singapore-themed room can pose for Instagrammable photos with these murals.

Guests who sign up for the staycation experience can expect to enjoy a variety of works of art, culture, and Singaporean specialties that are exclusive to five Singapore-themed rooms at ARTOTEL Thamrin-Jakarta. Each stay comes with a welcome goodie bag filled with printed artwork souvenirs and the best of both countries' products, such as Mie Sedaap Singapore Spicy Laksa, Gryphon Tea, and Ya Kun Kaya Toast Jam.

Guests can also participate in virtual experiences from Singapore brands, such as virtual mocktail making by the Elephant Room, where they can create simple Singapore-style mocktails, and a virtual tour titled "Top 8 Places for Street Art in Little India" by Everyday Tour Company. For a more relaxing option, guests can also go for meditation classes by WeBarre.

Guests who stay in these five rooms and share their experiences on social media by tagging @VisitSingapore Instagram and hashtags #SingapoReimagineAtArtotel #SingapoReimagine #VisitSingapore, and present proof of posting to the front office will receive a complimentary Merli doll, the iconic Merlion-shaped doll from Singapore.

View this post on Instagram

A post shared by ARTOTEL Thamrin - Jakarta (@artotelthamrin)

Offers and Singapore-themed menu
Singapore's hospitality Group and a strategic partner of ARTOTELGroup, Far East Hospitality (FEH), will be offering attractive discounts on hotel bookings for their six properties in Singapore up until September 2022,1 as well as a lucky draw to win a complimentary 3D2N stay for guests staying in the exclusive Singapore-themed rooms.

"We wish for Indonesian tourists to be enjoying a different kind of holiday in Singapore by staying at our hotels where we have a multitude of brands, each offering a unique experience that showcases the different facets of Singapore," Far East Hospitality's CEO, Arthur Kiong, said.

Guests can also indulge in authentic Singapore cuisines prepared by the ARTOTELGroup F&B teams such as Singapore-style Char Kway Teow, Hainanese Chicken Rice, Laksa, Singapore Hawker Fried Rice, and Belacan Fried Chicken during their stay.



#THE S MEDIA #Media Milenial