ST. REGIS HOTELS & RESORTS UNVEILS 'HOUSE OF CELEBRATION' FOR SEASONAL FESTIVITIES
Iconic brand offers limited-edition experiences inspired by Astor family traditions across Asia Pacific.
St. Regis Hotels & Resorts in Asia Pacific presents the captivating "House of Celebration," inviting guests to immerse themselves in the grandeur of seasonal festivities. Drawing inspiration from the renowned Astor family, founders of the brand, St. Regis offers exclusive cultural, fashion, and dining experiences at their luxurious properties in Hong Kong, Shanghai, Jakarta, and Osaka.
Jennie Toh, Vice President of Brand Marketing & Management, Asia Pacific, Marriott International, emphasized the brand's legacy, stating, "With the House of Celebration, we aim to continue the tradition of hosting iconic celebrations and exquisite rituals. Our vision of modern glamour reimagines timeless traditions, providing exceptional experiences for guests throughout the year."
The House of Celebration commenced with a star-studded event at The St. Regis Jakarta, marking the arrival of spring. The launch featured an exclusive capsule collection by Indonesian fashion designer Monica Ivena and introduced "Bright Encounters," a thought salon experience accompanied by the signature St. Regis Afternoon Tea. This season will also offer Exquisite Journey Menus, The Art of Drinking experiences, and autumn's Fashion Trunk Shows.
During the summer season, St. Regis hotels will delight guests with Exquisite Journey Menus, showcasing locally sourced ingredients and cultural cuisines. The Art of Drinking will transport guests through special cocktails, including iconic St. Regis Bloody Marys and New York-inspired drinks with a local twist.
Autumn will be a celebration of culture, featuring Bright Encounters and masterclasses with St. Regis Butlers and fashion tastemakers. Guests can learn the art of packing couture garments and luxury items while enjoying Fashion Trunk Shows.
Winter brings festive joy as St. Regis hotels and resorts create lavish settings for holiday celebrations. Guests can enhance their rituals with The Art of Gifting, offering gift wrapping services and a Family Traditions workshop. Private champagne sabering masterclasses, The Art of Sabrage, will provide an opportunity to learn about this iconic St. Regis evening ritual.
The House of Celebration by St. Regis Hotels & Resorts promises a journey of luxury, glamour, and cherished traditions throughout the year.#THE S MEDIA #Media Milenial #St. Regis #luxury hospitality #iconic celebrations #cultural experiences #fashion collaborations #culinary journeys #destination events #luminaries #tastemakers #St. Regis rituals #haute couture #seasonal themes #limited-edition experiences #fashion shows #fine dining #modern glamour #lifestyle #art #sustainability #travel