French beauty brand La Roche-Posay introduces January 21 as National Hyaluronic Acid Day in the U.S.


Recommended by 90,000 dermatologists worldwide, it has been La Roche-Posay's core mission is to offer life-changing dermatological skincare. Created by a French pharmacist in 1975, the brand is known for its high-quality skincare that undergoes stringent clinical testing for efficacy and safety with over 750+ studies and 25 years of extensive research, even on sensitive skin.

Now available in over 60 countries, including Indonesia, it recently introduced National Hyaluronic Acid Day to raise awareness of the essential hydrating benefits of the ingredient, educate on proper usage of hyaluronic acid products, and share the ingredient's anti-aging properties, especially for the U.S. region.

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Maybe Indonesia needs a National Hyaluronic Acid Day, too

According to the brand, Hyaluronic acid (H.A.) is the second most searched beauty ingredient of 2021 and is a popular ingredient recommendation by dermatologists.

However, La Roche-Posay claims that only 35 percent of skincare users know how the ingredient can help address skin concerns. For your information, hyaluronic acid has various benefits, including deep hydration, plumping, and reduction of fine lines. Plus, it is suitable even for the most sensitive skin.

La Roche-Posay's Hyalu B5 Serum is the brand's best-selling hyaluronic acid serum product. It combines the ultra-hydrating properties of hyaluronic acid with the nourishing and skin-renewing ingredients of Vitamin B5 and Madecassoside.

The serum, normally sold at Rp 610,000 per bottle, is a dermatologist-tested product that can be layered with other serums and moisturizers for optimal anti-aging benefits. Hyaluronic acid works best on damp skin, so the Hyalu B5 Serum is recommended to be paired with La Roche-Posay's Thermal Spring Water Face Mist. The result is ultra-hydrated and rejuvenated skin.

"Hyaluronic acid is a natural sugar that is found in the body and is fundamental for plump, more rejuvenated skin," said Dr. Angela Lamb, Board Certified Dermatologist at Mount Sinai Hospital New York.

"As we mature, our bodies make less of it, and that's when we need to reach for those high-quality hyaluronic acid serums to bring that glow back. The key is to apply daily to damp, moisturized skin, applying three to four drops to fingertips, and gently pressing into the skin."

La-Roche-Posay safety commitment
La-Roche-Posay has a strict formulation charter that goes beyond international cosmetic regulations. Hyalu B5 Serum, for instance, has undergone rigorous consumer and clinical testing across all skin tones.

The brand offers a unique range of daily skincare developed for every skin type to address various skin concerns and complement prescription treatments and is especially popular for the exclusive selenium-rich La Roche-Posay Thermal Spring Water.

The Thermal Spring Water is a core ingredient in its skincare formulas known for its soothing and antioxidant properties sourced from its Thermal Center in France.

If you're looking for complete treatment, the key La Roche-Posay product ranges are Lipikar (dry skin), Anthelios (photoprotection), Effaclar (acne) and Toleriane (sensitive skin). La-Roche-Posay products can be found on its official website, Tokopedia, Shopee, Lazada, and Watson.

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