LET’S RISE ABOVE IT ALL
Westin is leading the way for travelers across Asia-Pacific to move and be moved.
Westin Hotels & Resorts today unveils the next evolution of its wellness-focused “Let’s Rise” campaign to motivate locals and travelers alike to regain control and enhance their well-being when they travel. With the use of the unifying line “We are All Risers”, this campaign celebrates a community of achievers and reinforces the brand’s commitment to our guests’ holistic sense of well-being around the clock. They are poised to address the increasing importance of maintaining and enhancing your wellness routines through its signature brand experience, especially after the challenges and demands of the past year.
Through the campaign, Westin aims to motivate and energize everyone around the fact that no matter where they maybe, they can rise up, move and be moved, both broadly in life by staying active withWestinWORKOUT® and the brand’s signature RunWestin programmes and be moved both figuratively and literally with Westin’s active and regenerative signature offerings.
Opening this summer, The Westin Nanjing Resort & Spa features the 24/7 WestinWORKOUT® Fitness Studios, where guests have access to state-of-the-art equipment including a selection of TRX functional training equipment.
RunWESTIN™ program encourages guests to go running, to explore and discover the surrounding areas on foot like a local, guided by RunWESTIN maps. Guests staying at The Westin Resort & Spa Ubud can enjoy a 5 km trail through the lush green hillside and picturesque paddy fields near the resort.
Run Concierges provide guests with the opportunity to have a running partner and see the area all while staying fit. At The Westin Beijing Financial Street, guests discover the old and the new Beijing in a group run when they run around the traditional Chinese courtyards and modern skyscrapers in the financial district.
WestinWORKOUT® Rooms enables guests to exercise at any hour of the day, for as long as they like, in the privacy and comfort of their own room. The Westin Melbourne, The Westin Guangzhou, and The Westin Xiamen offer a special option of booking a guest room equipped with a treadmill or a stationary bike, dumbbells, resistance bands, and stability balls.#THE S MEDIA #Media Milenial