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10TH MEETUP OF MINUTES OF MANAGER CHAPTER JAKARTA: A VIBRANT GATHERING OF MARKETING PROFESSIONALS

Fostering Innovation and Collaboration: Insights from Minutes of Manager Chapter Jakarta's 10th Meetup

21.07.2024
BY MAXWELL SOETOMO
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Minutes of Manager, a professional community focusing on fostering connections and collaboration to create positive impacts, recently hosted its 10th meetup at the Jakarta chapter. The event, attended by approximately 70 marketers and enthusiasts from the world of marketing, was lively and filled with enthusiasm.

Nidya Febriani, chairperson of the organizing committee for Minutes of Manager Chapter Jakarta, remarked, "Through this meetup, Minutes of Manager Chapter Jakarta provides a platform for marketing professionals to connect, share ideas, and gain fresh perspectives on the evolving marketing landscape. The discussions and insights we gathered from our exceptional speakers and participants will certainly shape our perspectives on marketing strategies. We are very grateful for the enthusiastic participation and collaborative spirit that made this meetup a great success."

Under the theme "Redefining Marketing Rules," the 10th meetup of Minutes of Manager Chapter Jakarta featured engaging discussions on current marketing concepts from various industries, including creative, corporate, media, and government sectors. Participants exchanged ideas and experiences, gaining new insights from expert speakers. All attendees deliberated on the prospects of marketing concepts in the next 5-10 years and what marketers need to prepare for these changes.

Discussions at this meetup also covered strategic themes, including upcoming challenges in marketing such as the increasingly limited attention span. Participants shared ideas on improving marketing strategies to address these changes, while considering appropriate metrics to measure the success of various marketing activities, both organic and non-organic, across their respective industries. The event also highlighted the importance of staying updated with the latest developments in marketing and understanding evolving platforms like social media to build relevant and effective marketing strategies that capture public attention.

Public interest in the Minutes of Manager Chapter Jakarta meetup was substantial. Although 700 registrations were received for this meetup, only 70 participants were curated to attend. This curation process was not just about limiting numbers but ensuring that all attendees could support a conducive environment and bring fresh ideas from diverse perspectives and industry fields.

The curation process considered factors such as experience, expertise, and enthusiasm of participants in the marketing field. This aimed to ensure that the meetup was attended by professionals with similar interests and goals, fostering deeper and more beneficial discussions for all participants.

The event was supported by Tiket.com as the venue partner and several key sponsors, including Panasonic Gobel Indonesia, SleekFlow Indonesia, Tokocrypto, and Higo.id. Their support ensured the smooth organization of the event and provided added value to all participants.

"We are proud to support the Minutes of Manager community in organizing events focused on innovation and industry development, providing valuable insights to marketing professionals in Indonesia. Minutes of Manager's commitment to fostering collaboration and developing young talent in the marketing field aligns well with our vision to advance this industry. We hope this event serves as a catalyst for marketers to continue innovating and contributing to the progress of the marketing industry in Indonesia," said a representative from Panasonic Gobel Indonesia.

A representative from SleekFlow Indonesia added, "We are proud to facilitate discussions and collaboration among professionals in this event, aimed at inspiring positive changes in the marketing world. We believe that collaboration and idea exchange among professionals, as demonstrated in Minutes of Manager events, are crucial for driving innovation and progress in the marketing industry. We hope this event continues to be held regularly and provides broader benefits to marketers in Indonesia."

Minutes of Manager not only has a chapter in Jakarta but also in other cities across Indonesia, including Bandung, Yogyakarta, Surabaya, and Bali. This community continues to grow, offering opportunities for marketing professionals across Indonesia to connect, collaborate, and create positive impacts together.

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