INDONESIA WINS BEST STAND DESIGN IN ASIA AT WTM LONDON 2026
Indonesia’s pavilion won Best Stand Design in Asia at WTM London 2026, beating 98 booths with a 352.75 m² stand made of coral-like yarn art.
At a Glance
- 389 booths took part at WTM London 2026
- 98 other Asian booths were beaten
- 352.75 m² is the size of Indonesia’s stand
- 65 co-exhibitors from 11 provinces, plus 5 official partners
Walk into Indonesia’s stand at ExCeL London and look up. A school of teal and blue fish hangs from the ceiling, and under them a giant screen shows the green limestone islands of Piaynemo in Raja Ampat.
This is the Wonderful Indonesia Pavilion, and it just won Best Stand Design in Asia at World Travel Market (WTM) London 2026. The trade show ran from 3 to 5 November 2026 at ExCeL London. Indonesia’s Ministry of Tourism built a 352.75 m² stand and beat 98 other booths from Asia. In total, 389 booths from around the world took part. The stand’s theme was “Go Beyond Ordinary.”
What Is the Best Stand Design in Asia Award?
It is a prize given at WTM London, one of the biggest travel trade shows in the world. Judges pick the best stand design among exhibitors from Asia. Indonesia’s stand was chosen from 99 Asian booths, including its own.
What Made Indonesia’s Stand Different?
Most travel stands sell a place with photos. This one tried to make you feel the ocean.
Hanging sculptures looked like coral and sea creatures, and they covered the ceiling and walls. Here is the part most people will not guess: some of this underwater world was made with leftover yarn. A stand about the fragile beauty of the sea was built partly from waste thread.
The message was simple. Indonesia’s marine life is beautiful, and it is easy to break.
Who Built It?
Two Indonesians led the design. Andra Matin, an architect, planned the space. Mulyana, a contemporary artist known as Mang Moel, made the large hanging installations from different materials.
The stand also carried the work of 65 co-exhibitors from 11 provinces. That is a lot of regions to fit into one booth, and it still felt like one story.
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What Could Visitors Do There?
Visitors did more than pick up brochures. They moved through four parts of Indonesia: marine beauty, cultural shows, food, and wellness. Dancers in gold headdresses performed near counters draped in colorful ikat weaving. A musician played a boat-shaped string instrument under the hanging fish. Even the scents of the archipelago were part of the show.
“This Best Stand Design in Asia award is a source of pride for Indonesia, and recognition of the creativity and teamwork of everyone involved.”
Widiyanti Putri Wardhana, Minister of Tourism of the Republic of Indonesia
(translated from the Ministry’s Instagram post)
Why Does This Win Matter?
Travel fairs are crowded and loud. A stand has a few seconds to make a buyer stop walking. Winning this award suggests Indonesia did that well, and with local talent instead of a foreign agency’s template.
It also shows a shift in how countries sell tourism. Less “come to our beaches,” more “come feel something.” For Indonesian creatives, it is proof that design, craft, and sustainability can win on a global stage together.
