A skate ramp inside a shopping mall isn't something you see every day in Jakarta. But that's exactly the point of BRImo CODE.STRT 2026, it's not trying to look like a typical mall event, and it isn't one.

BRImo CODE.STRT 2026 is an 11-day urban culture and fashion festival running from July 30 to August 9, 2026, at Summarecon Mall Serpong, as part of the wider BRI JF3 Fashion Festival. It brings together over 50 curated local and international brands, plus basketball, skateboarding, street dance, and live music, spread across three zones: the Tenants Corridor, the Basket Area at Atrium Forum, and the Skate Area at Unity Stage.

At a glance:

• 11 days, July 30 – August 9, 2026
• 50+ curated tenants across fashion, sneakers, F&B, and more
• 3 dedicated activity zones inside Summarecon Mall Serpong
• Rp500,000 minimum spend unlocks a Lucky Drop gacha voucher worth Rp20,000–Rp50,000

What Is Brimo CODE.STRT 2026?

Think of it as JF3's answer to the question: what happens when a fashion festival stops pretending fashion exists in a vacuum? This year's theme, Pop Retro, threads a nostalgic visual identity through everything from tenant branding to the music lineup, without losing the event's core identity as a meeting point for streetwear, sport, and community culture.

Local names on the tenant list include Cosmonaut, Denim It Up, Bro.do, RNB Studios, and Found Object Market. International brands joining include CAT (USA), Holoholo (China), and Ergofit, which brings in Altafift from Korea and Spenco from the US.

Why Does a Basketball Court Belong at a Fashion Festival?
Because organizers are betting that Gen Z doesn't separate their interests into neat categories. The Basket Area hosts IBL Stars Exhibition Games, 3x3 Basketball Activations, and on August 2, a Papi Mami Basketball Class featuring former national player Rocky Padila and Coach Onach, plus a meet-and-greet with national athlete Kiera Hadinoto.

Meanwhile, the Skate Area runs demo sessions, board painting, and a Kids Skateboard Competition open to all skill levels  a rare beginner-friendly entry point in a scene that can otherwise feel closed off.

What's the Food Situation Like?
Matcha & Bites, the festival's curated F&B corner, leans hard into the matcha trend with vendors like Hvala, Matchaya, and Grace Patisserie, alongside Golden Black Coffee and Brownielab for dessert and coffee fixes. Expect the smell of fresh-brewed coffee mixing with sweet matcha cream as you move between tenant booths.

"Fashion today doesn't exist on its own. It grows alongside music, sports, community, and art  all shaping how young people express themselves," said Thresia Mareta, Advisor of JF3.

What Music and Dance Events Are Happening?
Retro-leaning acts Wijaya 80s (July 31) and Diskopantera (August 8) headline the live music slate. On the dance side, On Fire x CIDC Street Dance takes over August 8–9 with 1v1 Hip Hop, 3v3 Open Style, and Showcase Competition formats  giving Jakarta's street dance community a real stage, not just a side attraction.

How Much Does It Cost to Attend?
Entry to browse the festival is free  you're walking into a mall. But to join the Lucky Drop gacha promo, you need to spend a minimum of Rp500,000 at any BRImo CODE.STRT tenant, which earns you a shot at a Rp20,000 or Rp50,000 shopping voucher, subject to terms and conditions.