FASHION + WATCHES

VICTORIA'S SECRET 2021 REBRAND: GOODBYE ANGELS

Goodbye Victoria's Secret Angels

25.06.2021
BY STORTER BEL
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In this new era, Victoria's Secret has recently introduced its latest spokesmodel. Priyanka Chopra Jonas, Megan Rapinoe, and Eileen Gu are trusted as VS Creative to redefine women's sexiness.

"We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria's Secret," the brand wrote on their official Instagram account. "These extraordinary partners, with their unique backgrounds, interests, and passions, will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs, and rally support for causes vital to women."

As the latest face model from Victoria's Secret, Priyanka Chopra also wrote about the importance of representation.

"Representation matters. We must show everyone ALL over the world that they matter and are seen! As a founding partner of #TheVSCollective and advisor to the business, this is precisely what I intend to do.

It's been so incredible to see your reactions to yesterday's announcement. It's fuelled me further, and I am excited to bring about a meaningful change at one of the world's most iconic brands. I'm so proud to be in the company of the Collective of incredible women that will-helmet this change ❤️."

They no longer have a Victoria's Secret Angel as their primary spokesperson. So far, Victoria's Secret is often known for its lingerie or underwear with a sexy impression. They usually have models with slim and tall bodies, which does not describe every woman's body.

This change is expected to replace the perception of body and sexiness. Before the change, Victoria's Secret has been criticized by several people. In 2018, Robyn Lawley, an Australian model wrote that all women could be called an angel. She also expressed that women do not only come in one particular shape.

"have started an online petitionlink in bio JOIN ME and let's help change the minds of Victoria's Secret to be more diverse and inclusive of body shapes and sizes on their runways!

Victoria's Secret has dominated the space for almost 30 years by telling women there is only one kind of body beautiful. - You can read more in the link to my bio about why it's so important to encourage diversity for our future daughter's sake.

Until Victoria's Secret commits to representing ALL women on stage, I am calling for a complete boycott of this year's Victoria's Secret Fashion Show. It's time Victoria's Secret recognized the buying power and influence of women of ALL ages, shapes, sizes, and ethnicities."

Robyn Lawley also asked people not to watch Victoria's Secret show. And over the years, Victoria's Secret has tried to have models with various body shapes and skin colors. 

One of the former Victoria's Secret Angels, Erin Heatherton, once admitted that she had to lose weight. "My last two Victoria's Secret shows, I was told I had to lose weight," she told Motto in 2016. “I look back like, 'Really?”

Goodbye, Angels, and welcome the new faces of Victoria's Secret.

#THE S MEDIA #Media Milenial

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